If you’re getting ready to release music, you’ll want to consider its audience. How are you using various platforms to get eyes and ears on what you’re doing? How have you been building relationships in advance?

This edition of UMC Real Talk gives some ideas of where to start.

Recorded at Helping Our Music Evolve (H.O.M.E.), Nashville, TN.

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UMC Real Talk is YouTube series featuring UMC founder Gerard Longo (and maybe some special guests). We’ll be talking about everything — from lessons learned in the music industry, to the perspectives on life that keep us going, to give an open look at what we do and why we do it.

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