PREMIERE: Lora Kelley Releases ‘Beautiful That Way’ Lyric Video

Last week, we gave you a Daily Spinn of “Beautiful That Way,” the most recent single from Lora Kelley‘s forthcoming album, Domystique. The single challenges modern beauty standards, and offers the Charlottesville, VA-based songwriter a chance to step into her own and embrace herself fully.

Now, “Beautiful That Way” has some visuals — and we have an exclusive first look for you!

The “Beautiful That Way” lyric video was produced by Jon Steingard, and features the hand-written calligraphy of Stephanie Fishwick, whose work delivers the tune’s empowering message with notable elegance. A soft pastel color palette offers calming watercolor splashes, included to complement a series of photos which portray Kelley as self-assured and confident in her own skin.

It’s the perfect visual representation for a song that steps bravely into the realm of self-acceptance, and which counters society’s expectations of what a woman “should” be. Get your first look below!

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