A Coach Who Gets the Creative Journey

My name is Gerard Longo, and I have spent the past 10 years building an independent, international music industry platform from the (Under)ground up. In that time, I have transformed my life through countless valuable lessons and experiences, and have built thousands of relationships with artists, entrepreneurs, and creatives the world over.

That is why I’ve launched UMC Coaching, a one-on-one business coaching service. UMC Coaching gives independent creatives everything they need to Show Up and Glow Up in their careers and lives.

Here’s what’s included when you enroll:

• A deep dive into what’s important to you using our own VMV Method, to set the tone for a new chapter of your creative journey.
• Comprehensive goal-setting sessions, using our own adaptation of the SMART goal setting methodology.
• Individualized attention from an accountability partner who will work with you to spark new concepts and ideas.
• Weekly 1-on-1 sessions, designed to hold you accountable and focused on your goals.
• Access to bi-monthly group roundtable sessions, as well as goal-setting intensives and branding workshops.
• Access to the entire UMC ecosystem, which has been featured by iHeartRadio and MusicRow Magazine, and which has collaborated with national and global brands including Universal Music Group, Red Bull, Tennessee Titans, Creative Artists Agency (CAA), Redfin Real Estate, and many more.
• Exclusive content, including the weekly Coach’s Corner newsletter.
• Midweek check-ins to help you remain focused between sessions.
• First access to new educational materials as they develop.